CAMPAIGN DEVELOPMENT
Wunderland-
Spring Campaign
WUNDER’s mission is to bring wonder to the world by creating the highest-quality, most enjoyable cannabis-infused beverages, and inspiring a movement where people choose mindful alternatives to alcohol. We were tasked to develop a launch campaign that delivered on this promise. Welcome to Wunderland.
CLIENT: Wunder
ROLE: Art Direction & Design
AGENCY: ABC Brand/Design
PHOTOGRAPHY: Ali Mitton, VIDEO: Lucas Bica
PRODUCER: Kimberly Boelk
The campaign "Welcome to Wunderland" aims to bring the child out in everyone. Our goal: To make people smile again.
In the wake of the campaign, Wunder's brand recognition grew as a leader in alternative beverages, reaching consumers beyond dispensaries through email marketing, spotify and national events.
