CAMPAIGN & PACKAGING
HUF Worldwide -
Cannabis Launch
HUF has become one of the most respected and pioneering skate and lifestyle brands worldwide. We worked closely with HUF's internal marketing team to design packaging and a launch campaign that would appeal to both their retail consumer base and the demanding cannabis market.
CLIENT: HUF Worldwide
ROLE: Art Direction, Packaging Design
AGENCY: ABC Brand/Design
PHOTOGRAPHY: Jack Strutz, Cashad Doemland
The packaging concept was inspired by minimalist design, much like the brand ethos, to create a contemporary edge. Each pack would be reusable and allow for the product to be shown through within a hue of HUF's signature brand green.
The Brand launched with a series of campaign images that captured the spirit of the cannabis culture. With a nod to our favorite nostalgic references, the campaign was able to resonate with a broader audience.
