BRANDING
The Cliff House - Cape Neddick,
Maine
This landmark renovation presented an enormous opportunity to create the largest luxury resort celebrating true Maine. Like the property, the logo took on the theme of “Modern Meets Heritage,” as the mark is entirely contemporary but grounded in tradition. Directional markers on a weathervane – metaphoric for wind, sun, and nautical mapping – inspire it. The C and H, meanwhile, echo a ship’s porthole – tying in the nautical motif used throughout the property.
PROJECT: Logo & Visual Design
CLIENT: Stella Bean
PHOTO: Ashley Parker
