BRANDING
The Boston
Park Plaza
Built in 1927, this iconic Boston hotel was envisioned by one of America’s great hotel innovators, E.M. Statler. Our vision was to recreate this “City Within a City” with the visual language, showcasing all that is iconic and lovable about Boston. Honoring the city’s rich history, we crafted a logo that resonated with its distinctive past. A chiseled font and the two P’s, which function as a mark, reference the stone, seamstresses and tailors that shaped the making of this great city.
PROJECT: Brand & Visual Language
CLIENT: Stella Bean
PHOTO: Boston Park Plaza
